Mindfulness as an Antidote to Frenzied Media Culture

Since I have worked in the radio and news media since 1986, I have had an insider’s view of this business and gained a unique perspective of how it works. Media, all media is driven by ratings, which is about attracting attention. Once the attention of those ears and eyes are secured, they are used as leverage to gain advertising dollars for profit and non-profit media outlets alike.

More often than not, the most sensational stories lead any newscast or pop culture program. “If it bleeds, it leads” is the old adage. The word “sensational” is key to this discussion. By sensational I mean that which is the most surprising, emotionally titillating, upsetting and attention grabbing. Many stories are simply bad news, like war, disasters, threats to our safety et cetera. They are amplified repeatedly like a psychological battering ram.

Also, remember this: news outlets often act as organs of particular political points of view. This is a long tradition.

Once upon a time, networks made their money on other types of programming like dramas and sitcoms. Now, all commercial networks demand that the news broadcast also be a profit center. This is one thing that has led to the sensationalist 24 hour news coverage we now see. It’s all about the money, the worship of money and the influence that money can buy in our society.

This is also true about the entertainment media. The number of programs on currently that deal with the deepest kind of human depravity or silliness has skyrocketed along with the number of cable tv channels.

A steady diet of sensationalism can have a strong effect on the human nervous system. It can provoke a range of emotions that keep us in a constant state of turmoil or at least imbalance. It can contribute to depression and despair.

But here’s the worst thing about feeding heavily on media trash culture: we so often feel disempowered to do anything meaningful to change our world. Disempowerment leads to apathy, and apathy to inaction. We can get frozen into a permanent state of inertia. We are then subject to manipulation by a whole host of demagogues whose points of view are eagerly broadcast by—the media.

Thought I wouldn’t claim that there is a conspiracy involved in media programming, it’s wise to remember the words of Alexander Hamilton, the first Secretary of the Treasury of the United States. Hamilton, who strove to secure the support of the wealthy for the fledgling U.S. government, had little but contempt for common folk. He encouraged the wealthy to supply the “the rabble” as he termed us, with “bread and circuses” while our betters handled the serious business of governance. And that is, by and large the pattern we have today: poor quality fast food on nearly every corner and 24 hours of news, sports and celebrity drivel.

This is where mindful practices like yoga, tai chi, qigong and meditation come to our aid. These ancient mindfulness practices offer us a way to take control of our nervous systems so that we can connect with what’s in our soul instead of being whipped into the chaos that is the commercial news media.

For those of us who may yearn to stop the world so we can get off for a while, these mindfulness practices help us reset our nervous systems so we can gain a clear perspective on life untainted by the greedy maw of consumerism promoted by the media industrial complex. When we regain autonomous control over own minds, we get a panoramic vista of our own lives and how we fit into the crazy world we’ve created. We are no longer manipulated by every violent atrocity, celebrity news tidbit or the other magnified trash foisted upon us. Our buttons and triggers are not so readily accessible to the barrage of commercial stimuli constantly directed toward us.

So, if you’re weary of the rat race and the endless, ruinous competition that is being offered, retreat. Retreat to the nourishing practices that our ancestors have nurtured and handed down to us. We may always drink from the fortifying springs of these traditions as an antidote to the toxicity of so-called modern culture.